The ICE Benevolent Fund approach us to make a fundraising film for their members. The ICE Benevolent Fund is in place to support Civil Engineers when they or members of their families fall on difficult times. Our brief was to create a film that would appeal to their members to support the benevolent fund. Our challenge was to create enough emotional discourse in the story of the film to create empathy within the viewer. The desired outcome was that they should emotionally motivated to donate to the fund.
We chose to do this by taking the viewer on an emotional journey that would lead them to identify what life might be like if they were no longer able to work and support their family.
Watch the film below.